IRDAI Launches ₹300 Crore Campaign to Raise Insurance Awareness in India

In a bold move to improve financial literacy, the Insurance Regulatory and Development Authority of India (IRDAI) has launched a ₹300 crore nationwide campaign. This initiative aims to educate the public about the importance of insurance and its benefits, especially in rural and underinsured regions.

The awareness campaign will span digital media, television, radio, and on-ground activities, ensuring that every citizen understands how insurance can offer protection and peace of mind. This marks one of the largest such efforts by a government body to make insurance more accessible and transparent.

As insurance becomes more critical in financial planning, IRDAI’s campaign could be a game-changer for millions across India. Agents, insurers, and advisors should align with this mission to build public trust and coverage.

Source: The Economic Times